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Renaming a B2B brand 1: The lessons learned

Kazafi January 12, 2019 Marketing Direct 1, B2B, brand, learned, lessons, Renaming0 Comment on Renaming a B2B brand 1: The lessons learned

As a marketer, you could go an entire career without re-naming and re-branding the company you work for. So if you do find yourself facing this challenge, there aren’t a lot of real-life, front-line, in-depth case stories to help you....

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