IKEA continually explores how life at home is changing and time being of essence is certainly appreciated and carefully planned for in such fast paced culture. People tend to prioritize their time more than before, deciding to invest in things that matter and add value for their everyday. Due to the importance of digital presence for businesses to flourish, IKEA decided to launch the new Online shopping experience in Egypt. A new seamless experience in Egypt. Shopping made easier at IKEA all from one place delivered to your doorstep.